My Skills
I work hard to write impactful messages and create genuine connections with people.
Copy &
Writer
In a saturated market, every word counts. And may be the difference for your brand.
Script Writing
I write scripts for films, short videos, and web series that tell stories blending creativity, narrative, humor, branded content, or whatever else is needed across all platforms.
Ads and Social Media
In the digital space, I craft concise and powerful messages that position brands, entertain audiences, create lasting impressions, and leave an impact.
Advertising
I don’t believe in outdated media formats; there are only ideas and strategies that are poorly executed or underutilized. My goal is to fully explore the potential of each channel and touchpoint with the audience.
Big and Small Ideas
Great ideas can come in all sizes—my job is to make the most of a brand’s investment and create something that won’t be forgotten the next day (or even the next hour).
Branding
Defining a brand's tone of voice is easy. The challenge is to maintain consistency over time.
Brand Voice
From crafting to using the brand's voice, I believe the copywriter serves as the guardian of the brand's values, key terms, keywords, and mood. Coherence and consistency are often just as powerful—if not more so—than creativity.
Naming
In my view, the task of defining a name for a brand, product, or service is one of the most challenging—at least for those aiming to approach it in a technical and professional way.
Slogans
Just like the process of naming, creating a slogan demands a strategic approach that blends technique, knowledge, and experience. My focus is on striving for nothing less than excellence.
Lovemarks hunting
The so-desired lovemarks are becoming scarce in these times of brain rot, ADHD, and information overload. My ambition is to create brand content that can truly be admired.
Content
Design
I plan and create content that not only keeps brands in the game but gives them a real shot.
Content Planning
Planning content is more than just creating a posting schedule for holidays. It’s about understanding the client’s needs, the audience’s traits, and crafting a journey that blends creativity, consistency, and authenticity.
Content Doing
When creating content, it’s essential to understand the personality of both the brand and the audience, finding a point of intersection between the two. In a world where many state the obvious and recycle AI-generated content, personality is gold.
Everything is strategic
Following trends is great, but creating something new will always be better. With brand presence and a clear message, every piece of content is strategic—from a fully produced film to a simple post on Stories.
Narrative
Design
With experience in gaming, literature, and cinema, I create characters, stories, and bites of narrative-driven content.
Game Content and Narrative
From plot creation and character development to worldbuilding, every narrative detail matters and can make the difference. The market says so, whether it’s an indie game or a AAA title.
Product Vision
I look at the words and sentences of a text and see products. With experience in positioning brands, products, and services, I always aim to create with a strategic, market-driven perspective.
The funnier the merrier
From short stories and reviews published in books to film scripts and projects for entertainment giants, I have experience working with major IPs in the entertainment industry.
GHOST &
UX WRITER
Defining a brand's tone of voice is easy. The challenge is to maintain consistency over time.
Impersonation
When writing an article or any text for any format or platform, it’s best to do it with authority. Otherwise, ghostwriting quickly turns into ghosting — on the audience’s part.
SEO
Words are available to everyone, but what truly changes the game is how you arrange and use them. AI is great, but be careful — your direct competitor has access to the same tools.
UX Writing
Good UX Writing can differentiate between retaining or losing customers and users. The right words can make a good product or service even better, and the opposite is equally true.
SAID ABOUT ME
SOME KIND WORDS FROM PEOPLE WHO WORKED WITH ME
(
FOUNDER OF CORDÃO
)
DANI LAZZAROTTO
“I was lucky to work with Alberto several times in different projects. I'm very positive to say that he is an outstanding professional. Alberto is one of those rare creatives that add a lot in strategic thinking and can always bring a new and interesting point of view. He's very talented copywriter and also a brand strategist.”
(How we work)
(03)
Awards
I was nominated Copywriter of the Year and won more than 50 shortlists and awards in regional and national festivals such as Salão da Propaganda, Prêmio Colunistas, Prêmio Abril, and Profissionais do Ano da Rede Globo.
Prêmio Abril de Publicidade
PRÊMIO PROFISSIONAIS DO ANO DA REDE GLOBO
Associação Riograndense de Propaganda
Prêmio Colunistas
My Skills
I work hard to write impactful messages and create genuine connections with people.
Copy &
Writer
In a saturated market, every word counts. And may be the difference for your brand.
Script Writing
I write scripts for films, short videos, and web series that tell stories blending creativity, narrative, humor, branded content, or whatever else is needed across all platforms.
Ads and Social Media
In the digital space, I craft concise and powerful messages that position brands, entertain audiences, create lasting impressions, and leave an impact.
Advertising
I don’t believe in outdated media formats; there are only ideas and strategies that are poorly executed or underutilized. My goal is to fully explore the potential of each channel and touchpoint with the audience.
Big and Small Ideas
Great ideas can come in all sizes—my job is to make the most of a brand’s investment and create something that won’t be forgotten the next day (or even the next hour).
Branding
Defining a brand's tone of voice is easy. The challenge is to maintain consistency over time.
Brand Voice
From crafting to using the brand's voice, I believe the copywriter serves as the guardian of the brand's values, key terms, keywords, and mood. Coherence and consistency are often just as powerful—if not more so—than creativity.
Naming
In my view, the task of defining a name for a brand, product, or service is one of the most challenging—at least for those aiming to approach it in a technical and professional way.
Slogans
Just like the process of naming, creating a slogan demands a strategic approach that blends technique, knowledge, and experience. My focus is on striving for nothing less than excellence.
Lovemarks hunting
The so-desired lovemarks are becoming scarce in these times of brain rot, ADHD, and information overload. My ambition is to create brand content that can truly be admired.
Content
Design
I plan and create content that not only keeps brands in the game but gives them a real shot.
Content Planning
Planning content is more than just creating a posting schedule for holidays. It’s about understanding the client’s needs, the audience’s traits, and crafting a journey that blends creativity, consistency, and authenticity.
Content Doing
When creating content, it’s essential to understand the personality of both the brand and the audience, finding a point of intersection between the two. In a world where many state the obvious and recycle AI-generated content, personality is gold.
Everything is strategic
Following trends is great, but creating something new will always be better. With brand presence and a clear message, every piece of content is strategic—from a fully produced film to a simple post on Stories.
Narrative
Design
With experience in gaming, literature, and cinema, I create characters, stories, and bites of narrative-driven content.
Game Content and Narrative
From plot creation and character development to worldbuilding, every narrative detail matters and can make the difference. The market says so, whether it’s an indie game or a AAA title.
Product Vision
I look at the words and sentences of a text and see products. With experience in positioning brands, products, and services, I always aim to create with a strategic, market-driven perspective.
The funnier the merrier
From short stories and reviews published in books to film scripts and projects for entertainment giants, I have experience working with major IPs in the entertainment industry.
GHOST &
UX WRITER
Defining a brand's tone of voice is easy. The challenge is to maintain consistency over time.
Impersonation
When writing an article or any text for any format or platform, it’s best to do it with authority. Otherwise, ghostwriting quickly turns into ghosting — on the audience’s part.
SEO
Words are available to everyone, but what truly changes the game is how you arrange and use them. AI is great, but be careful — your direct competitor has access to the same tools.
UX Writing
Good UX Writing can differentiate between retaining or losing customers and users. The right words can make a good product or service even better, and the opposite is equally true.
SAID ABOUT ME
SOME KIND WORDS FROM PEOPLE WHO WORKED WITH ME
(
FOUNDER OF CORDÃO
)
DANI LAZZAROTTO
“I was lucky to work with Alberto several times in different projects. I'm very positive to say that he is an outstanding professional. Alberto is one of those rare creatives that add a lot in strategic thinking and can always bring a new and interesting point of view. He's very talented copywriter and also a brand strategist.”
(How we work)
(03)
Awards
I was nominated Copywriter of the Year and won more than 50 shortlists and awards in regional and national festivals such as Salão da Propaganda, Prêmio Colunistas, Prêmio Abril, and Profissionais do Ano da Rede Globo.
Prêmio Abril de Publicidade
PRÊMIO PROFISSIONAIS DO ANO DA REDE GLOBO
Associação Riograndense de Propaganda
Prêmio Colunistas
My Skills
I work hard to write impactful messages and create genuine connections with people.
Copy &
Writer
In a saturated market, every word counts. And may be the difference for your brand.
Script Writing
I write scripts for films, short videos, and web series that tell stories blending creativity, narrative, humor, branded content, or whatever else is needed across all platforms.
Ads and Social Media
In the digital space, I craft concise and powerful messages that position brands, entertain audiences, create lasting impressions, and leave an impact.
Advertising
I don’t believe in outdated media formats; there are only ideas and strategies that are poorly executed or underutilized. My goal is to fully explore the potential of each channel and touchpoint with the audience.
Big and Small Ideas
Great ideas can come in all sizes—my job is to make the most of a brand’s investment and create something that won’t be forgotten the next day (or even the next hour).
Branding
Defining a brand's tone of voice is easy. The challenge is to maintain consistency over time.
Brand Voice
From crafting to using the brand's voice, I believe the copywriter serves as the guardian of the brand's values, key terms, keywords, and mood. Coherence and consistency are often just as powerful—if not more so—than creativity.
Naming
In my view, the task of defining a name for a brand, product, or service is one of the most challenging—at least for those aiming to approach it in a technical and professional way.
Slogans
Just like the process of naming, creating a slogan demands a strategic approach that blends technique, knowledge, and experience. My focus is on striving for nothing less than excellence.
Lovemarks hunting
The so-desired lovemarks are becoming scarce in these times of brain rot, ADHD, and information overload. My ambition is to create brand content that can truly be admired.
Content
Design
I plan and create content that not only keeps brands in the game but gives them a real shot.
Content Planning
Planning content is more than just creating a posting schedule for holidays. It’s about understanding the client’s needs, the audience’s traits, and crafting a journey that blends creativity, consistency, and authenticity.
Content Doing
When creating content, it’s essential to understand the personality of both the brand and the audience, finding a point of intersection between the two. In a world where many state the obvious and recycle AI-generated content, personality is gold.
Everything is strategic
Following trends is great, but creating something new will always be better. With brand presence and a clear message, every piece of content is strategic—from a fully produced film to a simple post on Stories.
Narrative
Design
With experience in gaming, literature, and cinema, I create characters, stories, and bites of narrative-driven content.
Game Content and Narrative
From plot creation and character development to worldbuilding, every narrative detail matters and can make the difference. The market says so, whether it’s an indie game or a AAA title.
Product Vision
I look at the words and sentences of a text and see products. With experience in positioning brands, products, and services, I always aim to create with a strategic, market-driven perspective.
The funnier the merrier
From short stories and reviews published in books to film scripts and projects for entertainment giants, I have experience working with major IPs in the entertainment industry.
GHOST &
UX WRITER
Defining a brand's tone of voice is easy. The challenge is to maintain consistency over time.
Impersonation
When writing an article or any text for any format or platform, it’s best to do it with authority. Otherwise, ghostwriting quickly turns into ghosting — on the audience’s part.
SEO
Words are available to everyone, but what truly changes the game is how you arrange and use them. AI is great, but be careful — your direct competitor has access to the same tools.
UX Writing
Good UX Writing can differentiate between retaining or losing customers and users. The right words can make a good product or service even better, and the opposite is equally true.
SAID ABOUT ME
SOME KIND WORDS FROM PEOPLE WHO WORKED WITH ME
(
FOUNDER OF CORDÃO
)
DANI LAZZAROTTO
“I was lucky to work with Alberto several times in different projects. I'm very positive to say that he is an outstanding professional. Alberto is one of those rare creatives that add a lot in strategic thinking and can always bring a new and interesting point of view. He's very talented copywriter and also a brand strategist.”
(How we work)
(03)
Awards
I was nominated Copywriter of the Year and won more than 50 shortlists and awards in regional and national festivals such as Salão da Propaganda, Prêmio Colunistas, Prêmio Abril, and Profissionais do Ano da Rede Globo.
Prêmio Abril de Publicidade
PRÊMIO PROFISSIONAIS DO ANO DA REDE GLOBO
Associação Riograndense de Propaganda