Vivo
Taking Brazil’s leading telecommunications brand to the next level.
(Client)
Telefônica Brasil S.A
(Services)
Copywriting, Content Writing.
Job
Scope
A giant that connects people because it understands people.
In Brazil, phones aren’t just gadgets—they’re a lifeline. Vivo gets that. Instead of just selling plans and data, We tapped into something deeper: how people actually feel about staying connected. Moments that make you laugh, cry, or feel closer to someone miles away.
But it wasn’t just about the numbers—it was about creating a brand people felt connected to, not just through their phones, but in their hearts.
A leader brand such as showed that when you understand people and the value of their moments, you’re not just leading a market—you’re leading in their lives.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
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Vivo
Taking Brazil’s leading telecommunications brand to the next level.
(Client)
Telefônica Brasil S.A
(Services)
Copywriting, Content Writing.
Job
Scope
A giant that connects people because it understands people.
In Brazil, phones aren’t just gadgets—they’re a lifeline. Vivo gets that. Instead of just selling plans and data, We tapped into something deeper: how people actually feel about staying connected. Moments that make you laugh, cry, or feel closer to someone miles away.
But it wasn’t just about the numbers—it was about creating a brand people felt connected to, not just through their phones, but in their hearts.
A leader brand such as showed that when you understand people and the value of their moments, you’re not just leading a market—you’re leading in their lives.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Vivo
Taking Brazil’s leading telecommunications brand to the next level.
(Client)
Telefônica Brasil S.A
(Services)
Copywriting, Content Writing.
Job
Scope
A giant that connects people because it understands people.
In Brazil, phones aren’t just gadgets—they’re a lifeline. Vivo gets that. Instead of just selling plans and data, We tapped into something deeper: how people actually feel about staying connected. Moments that make you laugh, cry, or feel closer to someone miles away.
But it wasn’t just about the numbers—it was about creating a brand people felt connected to, not just through their phones, but in their hearts.
A leader brand such as showed that when you understand people and the value of their moments, you’re not just leading a market—you’re leading in their lives.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video