Vivo
Taking Brazil’s leading telecommunications brand to the next level.
(Client)
Telefônica Brasil S.A
(Services)
Copywriting, Content Writing.
Job
Scope
A giant that connects people because it understands people.
In Brazil, phones aren’t just gadgets—they’re a lifeline. Vivo gets that. Instead of just selling plans and data, We tapped into something deeper: how people actually feel about staying connected. Moments that make you laugh, cry, or feel closer to someone miles away.
But it wasn’t just about the numbers—it was about creating a brand people felt connected to, not just through their phones, but in their hearts.
A leader brand such as showed that when you understand people and the value of their moments, you’re not just leading a market—you’re leading in their lives.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Vivo
Taking Brazil’s leading telecommunications brand to the next level.
(Client)
Telefônica Brasil S.A
(Services)
Copywriting, Content Writing.
Job
Scope
A giant that connects people because it understands people.
In Brazil, phones aren’t just gadgets—they’re a lifeline. Vivo gets that. Instead of just selling plans and data, We tapped into something deeper: how people actually feel about staying connected. Moments that make you laugh, cry, or feel closer to someone miles away.
But it wasn’t just about the numbers—it was about creating a brand people felt connected to, not just through their phones, but in their hearts.
A leader brand such as showed that when you understand people and the value of their moments, you’re not just leading a market—you’re leading in their lives.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Vivo
Taking Brazil’s leading telecommunications brand to the next level.
(Client)
Telefônica Brasil S.A
(Services)
Copywriting, Content Writing.
Job
Scope
A giant that connects people because it understands people.
In Brazil, phones aren’t just gadgets—they’re a lifeline. Vivo gets that. Instead of just selling plans and data, We tapped into something deeper: how people actually feel about staying connected. Moments that make you laugh, cry, or feel closer to someone miles away.
But it wasn’t just about the numbers—it was about creating a brand people felt connected to, not just through their phones, but in their hearts.
A leader brand such as showed that when you understand people and the value of their moments, you’re not just leading a market—you’re leading in their lives.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
