Tecna

Defining a place where every story matters.

(Client)

PUCRS

(Services)

Copywriting, Content Writing.

Job

Scope

TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.

The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.

By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.

Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.

Tecna

Defining a place where every story matters.

(Client)

PUCRS

(Services)

Copywriting, Content Writing.

Job

Scope

TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.

By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.

Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.

Tecna

Defining a place where every story matters.

(Client)

PUCRS

(Services)

Copywriting, Content Writing.

Job

Scope

TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.

By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.

Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.

Later, the challenge in the investment campaign was to demystify expert jargon and bring the topic closer to people's everyday lives in a practical way, highlighting the importance of investing in the right place.

In these and other campaigns, such as those for Meal Cards and Corporate Benefits, the challenge has always been to foster closeness through a tone of voice that is uniquely Sicredi’s. Unlike other banks in Brazil and around the world, the Sicredi brand looks people in the eye, shakes hands, and warmly embraces its audience.

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