Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.
Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.
Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.
Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video