Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.
Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.
Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.
Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
