Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.

Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.



Innovative
Branding
The Acme project involved a full rebranding initiative for a tech startup aiming to disrupt the logistics industry.
I have been using Framer to build my portfolio and for now I am amazed about the features, the please to use and I managed my wayout. But I am now stuck, because I have rather different type of projects with different content : Some have videos, some have not, some have many pictures, other barely any, some need extensive description, others not, sometimes linking to external project or not, etc…


Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.

Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.



Innovative
Branding
The Acme project involved a full rebranding initiative for a tech startup aiming to disrupt the logistics industry.
I have been using Framer to build my portfolio and for now I am amazed about the features, the please to use and I managed my wayout. But I am now stuck, because I have rather different type of projects with different content : Some have videos, some have not, some have many pictures, other barely any, some need extensive description, others not, sometimes linking to external project or not, etc…


Tecna
Defining a place where every story matters.
(Client)
PUCRS
(Services)
Copywriting, Content Writing.

Job
Scope
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
The campaign positioned the brand alongside the entire Brazilian audiovisual industry, celebrating the work of all the professionals dedicated to storytelling and bringing narratives to life across a variety of screens.
By aligning itself with this creative ecosystem, the brand not only reinforces its commitment to supporting cultural expression but also emphasizes the universal power of storytelling.
Whether it’s a blockbuster film, a web series, a short-form social video, or a gripping documentary, every format plays a role in connecting people, ideas, and emotions.



Innovative
Branding
The Acme project involved a full rebranding initiative for a tech startup aiming to disrupt the logistics industry.
I have been using Framer to build my portfolio and for now I am amazed about the features, the please to use and I managed my wayout. But I am now stuck, because I have rather different type of projects with different content : Some have videos, some have not, some have many pictures, other barely any, some need extensive description, others not, sometimes linking to external project or not, etc…

