Stihl
BUILT FOR NATURE. TRUSTED SINCE 1926.
(Client)
Stihl
(Services)
Copywriting

Job
Scope
What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Stihl
BUILT FOR NATURE. TRUSTED SINCE 1926.
(Client)
Stihl
(Services)
Copywriting

Job
Scope
What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Stihl
BUILT FOR NATURE. TRUSTED SINCE 1926.
(Client)
Stihl
(Services)
Copywriting

Job
Scope
What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.