Stihl

BUILT FOR NATURE. TRUSTED SINCE 1926.

(Client)

Stihl

(Services)

Copywriting

Job

Scope

What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.

Stihl

BUILT FOR NATURE. TRUSTED SINCE 1926.

(Client)

Stihl

(Services)

Copywriting

Job

Scope

What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.

Stihl

BUILT FOR NATURE. TRUSTED SINCE 1926.

(Client)

Stihl

(Services)

Copywriting

Job

Scope

What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.

Later, the challenge in the investment campaign was to demystify expert jargon and bring the topic closer to people's everyday lives in a practical way, highlighting the importance of investing in the right place.

In these and other campaigns, such as those for Meal Cards and Corporate Benefits, the challenge has always been to foster closeness through a tone of voice that is uniquely Sicredi’s. Unlike other banks in Brazil and around the world, the Sicredi brand looks people in the eye, shakes hands, and warmly embraces its audience.

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