Stihl
BUILT FOR NATURE. TRUSTED SINCE 1926.
(Client)
Stihl
(Services)
Copywriting
Job
Scope
What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
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Stihl
BUILT FOR NATURE. TRUSTED SINCE 1926.
(Client)
Stihl
(Services)
Copywriting
Job
Scope
What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Stihl
BUILT FOR NATURE. TRUSTED SINCE 1926.
(Client)
Stihl
(Services)
Copywriting
Job
Scope
What does International Women’s Day have to do with tools? For many people, the answer would be very little or almost nothing. But women transform the world around them, just like STIHL, a century old brand known worldwide for quality. What started as a national campaign became a global one, carrying the message on this and many other important dates.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video