Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video