Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
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Watch Video
Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video