Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Spanish Red Cross
Helping the Spanish Red Cross Win Hearts Through Minds.
(Client)
Cruz Roja de Madrid
(Services)
Copywriting, Content Writing.
Job
Scope
The Spanish Red Cross noticed a significant decline in the number of blood donors.
After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.
The strategy was relatively simple: to reveal that there are many reasons to donate and no reason to decline.
The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
