Spanish Red Cross

Helping the Spanish Red Cross Win Hearts Through Minds.

(Client)

Cruz Roja de Madrid

(Services)

Copywriting, Content Writing.

Main Image

Job

Scope

The Spanish Red Cross noticed a significant decline in the number of blood donors.

After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.

The strategy was relatively simple:  to reveal that there are many reasons to donate and no reason to decline.

The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.

Spanish Red Cross

Helping the Spanish Red Cross Win Hearts Through Minds.

(Client)

Cruz Roja de Madrid

(Services)

Copywriting, Content Writing.

Main Image

Job

Scope

The Spanish Red Cross noticed a significant decline in the number of blood donors.

After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.

The strategy was relatively simple:  to reveal that there are many reasons to donate and no reason to decline.

The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.

Spanish Red Cross

Helping the Spanish Red Cross Win Hearts Through Minds.

(Client)

Cruz Roja de Madrid

(Services)

Copywriting, Content Writing.

Main Image

Job

Scope

The Spanish Red Cross noticed a significant decline in the number of blood donors.

After detecting this low volume of blood donations from volunteers and the general public, a campaign was developed to encourage these audiences.

The strategy was relatively simple:  to reveal that there are many reasons to donate and no reason to decline.

The campaign was created for a pitch and was widely praised by the marketing team and leadership of the Red Cross across Europe.