Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
