Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video