Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
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Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Sicredi
Connecting a brand that makes a difference with the people who matter.
(Client)
Sicredi Cooperative Bank
(Services)
Copywriting, Content Writing.
Job
Scope
Sicredi is the brazilian largest financial cooperative institution. It’s like a bank, but with a soul.
To clarify that Sicredi had the same services a bank has, we created a campaign with the slogan ‘conta, conta, conta’, a brazilian word that means 'to count' and also a 'bank account'. The campaign's success made the brand adopt this approach nationally.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video