Santa Clara
A hearty brand called for a hearty approach.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Santa Clara
A hearty brand called for a hearty approach.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Santa Clara
A hearty brand called for a hearty approach.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
