Santa Clara
MILK MADE WITH LOVE NOURISHES THE BEST MOMENTS IN FAMILY LIFE.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Santa Clara
MILK MADE WITH LOVE NOURISHES THE BEST MOMENTS IN FAMILY LIFE.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Santa Clara
MILK MADE WITH LOVE NOURISHES THE BEST MOMENTS IN FAMILY LIFE.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
