Santa Clara
A hearty brand called for a hearty approach.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Santa Clara
A hearty brand called for a hearty approach.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Santa Clara
A hearty brand called for a hearty approach.
(Client)
Santa Clara Foods
(Services)
Copywriting, Content Writing.
Job
Scope
Every Santa Clara product is made with more than just traditional ingredients—it’s filled with care and love.
At a time when the quality of milk was under scrutiny, Santa Clara Foods needed a campaign to showcase the care and dedication they put into this essential product.
And that’s how the concept It´s More Than Milk was born.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
