Piccadilly Shoes
A brand that embraces and celebrates the power and leadership of women.
(Client)
Piccadilly Shoes
(Services)
Copywriting, Content Writing.
Job
Scope
The best way to connect with the female audience: let women do the talking.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Piccadilly Shoes
A brand that embraces and celebrates the power and leadership of women.
(Client)
Piccadilly Shoes
(Services)
Copywriting, Content Writing.
Job
Scope
The best way to connect with the female audience: let women do the talking.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video
Piccadilly Shoes
A brand that embraces and celebrates the power and leadership of women.
(Client)
Piccadilly Shoes
(Services)
Copywriting, Content Writing.
Job
Scope
The best way to connect with the female audience: let women do the talking.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
The campaign was recognized by audiences on radio and TV as one of the best productions in years, managing to connect with all demographics through a sincere and heartfelt narrative.
Watch Video