Love Is The Best Present
Piccadilly Shoes honors mothers with the greatest gift of all: the love between mother and daughter.
(Client)
Luneta Content
(Services)
Copywriting, Ghostwriting.

Job
Scope
The perfect combination for moms on their day: fashion and reality.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.



TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Love Is The Best Present
Piccadilly Shoes honors mothers with the greatest gift of all: the love between mother and daughter.
(Client)
Luneta Content
(Services)
Copywriting, Ghostwriting.

Job
Scope
The perfect combination for moms on their day: fashion and reality.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.



TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Love Is The Best Present
Piccadilly Shoes honors mothers with the greatest gift of all: the love between mother and daughter.
(Client)
Luneta Content
(Services)
Copywriting, Ghostwriting.

Job
Scope
The perfect combination for moms on their day: fashion and reality.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.



TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.

We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.

