Love Is The Best Present
Piccadilly Shoes honors mothers with the greatest gift of all: the love between mother and daughter.
(Client)
Luneta Content
(Services)
Copywriting, Ghostwriting.
Job
Scope
The perfect combination for moms on their day: fashion and reality.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Love Is The Best Present
Piccadilly Shoes honors mothers with the greatest gift of all: the love between mother and daughter.
(Client)
Luneta Content
(Services)
Copywriting, Ghostwriting.
Job
Scope
The perfect combination for moms on their day: fashion and reality.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Love Is The Best Present
Piccadilly Shoes honors mothers with the greatest gift of all: the love between mother and daughter.
(Client)
Luneta Content
(Services)
Copywriting, Ghostwriting.
Job
Scope
The perfect combination for moms on their day: fashion and reality.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video