Piccadilly Shoes
A brand that embraces and celebrates the power and leadership of women.
(Client)
Piccadilly Shoes
(Services)
Copywriting, Content Writing.
Job
Scope
The best way to connect with the female audience: let women do the talking.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Innovative
Branding
The Acme project involved a full rebranding initiative for a tech startup aiming to disrupt the logistics industry.
I have been using Framer to build my portfolio and for now I am amazed about the features, the please to use and I managed my wayout. But I am now stuck, because I have rather different type of projects with different content : Some have videos, some have not, some have many pictures, other barely any, some need extensive description, others not, sometimes linking to external project or not, etc…
Piccadilly Shoes
A brand that embraces and celebrates the power and leadership of women.
(Client)
Piccadilly Shoes
(Services)
Copywriting, Content Writing.
Job
Scope
The best way to connect with the female audience: let women do the talking.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Innovative
Branding
The Acme project involved a full rebranding initiative for a tech startup aiming to disrupt the logistics industry.
I have been using Framer to build my portfolio and for now I am amazed about the features, the please to use and I managed my wayout. But I am now stuck, because I have rather different type of projects with different content : Some have videos, some have not, some have many pictures, other barely any, some need extensive description, others not, sometimes linking to external project or not, etc…
Piccadilly Shoes
A brand that embraces and celebrates the power and leadership of women.
(Client)
Piccadilly Shoes
(Services)
Copywriting, Content Writing.
Job
Scope
The best way to connect with the female audience: let women do the talking.
We’ve created a Spring-summer campaign for Piccadilly Shoes, a brand present in more than 100 countries.
The brand took control of all the channels inviting women to “walk on” and exercise the right to be whoever they want, including branded content and a web series called “Caminhadas Piccadilly” which means “Piccadilly Walk”.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Innovative
Branding
The Acme project involved a full rebranding initiative for a tech startup aiming to disrupt the logistics industry.
I have been using Framer to build my portfolio and for now I am amazed about the features, the please to use and I managed my wayout. But I am now stuck, because I have rather different type of projects with different content : Some have videos, some have not, some have many pictures, other barely any, some need extensive description, others not, sometimes linking to external project or not, etc…