Peugeot
Helping in the rebirth of a legendary cabriolet.
(Client)
Peugeot
(Services)
Copywriting, Content Writing.
Job
Scope
Peugeot 308 CC. Sometimes a legend must reborn.
The campaign captures the essence of what makes a convertible so extraordinary: the freedom of an open sky. With the roof gone, the car becomes more — an invitation to merge with the vastness above.
Every drive transforms into a moment of connection, where the horizon stretches not just ahead but upward, dissolving boundaries and inviting endless possibility.
The open-top design turns the sky into a companion, framing it as a living canvas. This isn’t just driving; it’s an experience, a journey that feels as boundless as the open air itself.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Peugeot
Helping in the rebirth of a legendary cabriolet.
(Client)
Peugeot
(Services)
Copywriting, Content Writing.
Job
Scope
Peugeot 308 CC. Sometimes a legend must reborn.
The campaign captures the essence of what makes a convertible so extraordinary: the freedom of an open sky. With the roof gone, the car becomes more — an invitation to merge with the vastness above.
Every drive transforms into a moment of connection, where the horizon stretches not just ahead but upward, dissolving boundaries and inviting endless possibility.
The open-top design turns the sky into a companion, framing it as a living canvas. This isn’t just driving; it’s an experience, a journey that feels as boundless as the open air itself.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Peugeot
Helping in the rebirth of a legendary cabriolet.
(Client)
Peugeot
(Services)
Copywriting, Content Writing.
Job
Scope
Peugeot 308 CC. Sometimes a legend must reborn.
The campaign captures the essence of what makes a convertible so extraordinary: the freedom of an open sky. With the roof gone, the car becomes more — an invitation to merge with the vastness above.
Every drive transforms into a moment of connection, where the horizon stretches not just ahead but upward, dissolving boundaries and inviting endless possibility.
The open-top design turns the sky into a companion, framing it as a living canvas. This isn’t just driving; it’s an experience, a journey that feels as boundless as the open air itself.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
