PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
