PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video