PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
PenseImóveis
Absurd humor becoming short videos that last.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
The largest media group in southern Brazil needed to launch a real estate marketplace for buying and renting properties.
To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?
The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.
Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
