To promote a new marketplace for buying and renting properties, we created a popular and lighthearted concept in the form of a question: - Really need a property?

The films and ads show absurd situations where people are in dire need of space. To live, to work and even to enjoy vacations.

Situations teetering on the edge of the absurd delivered a lighthearted and relatable humor, resonating with a wide range of audience profiles for the service. In addition to earning awards, the campaign achieved remarkable results for the client.