HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.