Tramonto Jeep

BORN TO CONQUER PORTO ALEGRE

(Client)

Tramonto Jeep

(Services)

Copywriting

Job

Scope

HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.

Tramonto Jeep

BORN TO CONQUER PORTO ALEGRE

(Client)

Tramonto Jeep

(Services)

Copywriting

Job

Scope

HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.

Tramonto Jeep

BORN TO CONQUER PORTO ALEGRE

(Client)

Tramonto Jeep

(Services)

Copywriting

Job

Scope

HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.

Later, the challenge in the investment campaign was to demystify expert jargon and bring the topic closer to people's everyday lives in a practical way, highlighting the importance of investing in the right place.

In these and other campaigns, such as those for Meal Cards and Corporate Benefits, the challenge has always been to foster closeness through a tone of voice that is uniquely Sicredi’s. Unlike other banks in Brazil and around the world, the Sicredi brand looks people in the eye, shakes hands, and warmly embraces its audience.

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