Tramonto Jeep
BORN TO CONQUER PORTO ALEGRE
(Client)
Tramonto Jeep
(Services)
Copywriting
Job
Scope
HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Tramonto Jeep
BORN TO CONQUER PORTO ALEGRE
(Client)
Tramonto Jeep
(Services)
Copywriting
Job
Scope
HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Tramonto Jeep
BORN TO CONQUER PORTO ALEGRE
(Client)
Tramonto Jeep
(Services)
Copywriting
Job
Scope
HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
