Tramonto Jeep
BORN TO CONQUER PORTO ALEGRE
(Client)
Tramonto Jeep
(Services)
Copywriting
Job
Scope
HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
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Tramonto Jeep
BORN TO CONQUER PORTO ALEGRE
(Client)
Tramonto Jeep
(Services)
Copywriting
Job
Scope
HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video
Tramonto Jeep
BORN TO CONQUER PORTO ALEGRE
(Client)
Tramonto Jeep
(Services)
Copywriting
Job
Scope
HOW DO YOU LAUNCH A NEW CAR MODEL AND OPEN THE CITY’S VERY FIRST JEEP DEALERSHIP AT THE SAME TIME? YOU TAKE THE RENEGADE WHERE NO ONE EXPECTS TO SEE IT. WE TURNED THE CITY INTO OPEN GROUND FOR ADVENTURE, PLACING THE CAR ON SOME OF ITS HIGHEST, BOLDEST, AND MOST ICONIC LANDMARKS. FAMILIAR VIEWS BECAME UNEXPECTED TRAILS. URBAN SCENERY BECAME JEEP TERRITORY. AND THE LAUNCH BECAME LESS ABOUT ARRIVAL, AND MORE ABOUT THE THRILL OF DISCOVERING NEW GROUND.
A fashion film was produced to encourage women to walk and discover themselves, explore new possibilities, and fully embrace everything they can be. The film soundtrack was an original song created especially for the marketing campaign.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Watch Video
Watch Video
Watch Video