Hagah
A small idea with a big impact.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
hagah was the main and largest marketplace for small and medium businesses in South Brazil.
In brazilian portuguese, hagah sound like the letter H.
So, we removed the "H" from the facades of several establishments to show just how much it is missed.
Maintaining a lighthearted mood and relatable humor, resonating with a wide range of audience profiles for the service, we delivered another successful effort.
In addition to earning awards, the campaign achieved remarkable results for the client.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Hagah
A small idea with a big impact.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
hagah was the main and largest marketplace for small and medium businesses in South Brazil.
In brazilian portuguese, hagah sound like the letter H.
So, we removed the "H" from the facades of several establishments to show just how much it is missed.
Maintaining a lighthearted mood and relatable humor, resonating with a wide range of audience profiles for the service, we delivered another successful effort.
In addition to earning awards, the campaign achieved remarkable results for the client.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
Hagah
A small idea with a big impact.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
hagah was the main and largest marketplace for small and medium businesses in South Brazil.
In brazilian portuguese, hagah sound like the letter H.
So, we removed the "H" from the facades of several establishments to show just how much it is missed.
Maintaining a lighthearted mood and relatable humor, resonating with a wide range of audience profiles for the service, we delivered another successful effort.
In addition to earning awards, the campaign achieved remarkable results for the client.
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
