Hagah
A small idea with a big impact.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
hagah was the main and largest marketplace for small and medium businesses in South Brazil.
In brazilian portuguese, hagah sound like the letter H.
So, we removed the "H" from the facades of several establishments to show just how much it is missed.
Maintaining a lighthearted mood and relatable humor, resonating with a wide range of audience profiles for the service, we delivered another successful effort.
In addition to earning awards, the campaign achieved remarkable results for the client.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Hagah
A small idea with a big impact.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
hagah was the main and largest marketplace for small and medium businesses in South Brazil.
In brazilian portuguese, hagah sound like the letter H.
So, we removed the "H" from the facades of several establishments to show just how much it is missed.
Maintaining a lighthearted mood and relatable humor, resonating with a wide range of audience profiles for the service, we delivered another successful effort.
In addition to earning awards, the campaign achieved remarkable results for the client.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
Hagah
A small idea with a big impact.
(Client)
RBS TV (Globo Affiliate)
(Services)
Copywriting, Content Writing.
Job
Scope
hagah was the main and largest marketplace for small and medium businesses in South Brazil.
In brazilian portuguese, hagah sound like the letter H.
So, we removed the "H" from the facades of several establishments to show just how much it is missed.
Maintaining a lighthearted mood and relatable humor, resonating with a wide range of audience profiles for the service, we delivered another successful effort.
In addition to earning awards, the campaign achieved remarkable results for the client.
Piccadilly
Walk
Let women do the talking. And the walking.
The campaign Web Series celebrated the paths and journeys of incredible women, featuring interviews by Maysa Bonissoni with prominent figures such as global executive Ana Paula Padrão, actress Isabel Fillardis, and writer Cris Guerra. These are just a few of the many iconic women from various fields who were interviewed: race car driver Bia Figueiredo; entrepreneur and founder of the Rede Mulher Empreendedora, Ana Fontes; and the singers behind the song Todas: Nalanda, Liège Agrassar, and Gisele De Santi.
Watch Video
Our film, infused with strong personality and an original soundtrack, presents a fashion-forward perspective on these journeys, showcasing Piccadilly’s latest collection. The lyrics of the song “Walk” serve as an invitation to all women. To walk, to discover themselves, and to claim more space every day.
In both print media and digital channels, the campaign took shape through ads and content that carried the same tone and message.
