CMPC
Some goals matter more than the scoreboard.
(Client)
CMPC
(Services)
Copywriting
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
CMPC
Some goals matter more than the scoreboard.
(Client)
CMPC
(Services)
Copywriting
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
CMPC
Some goals matter more than the scoreboard.
(Client)
CMPC
(Services)
Copywriting
TECNA, transformed by PUCRS University into the largest audiovisual laboratory in Brazil, arrived with the ambitious mission of becoming a benchmark in LATAM.
We created not just a campaign, but an entire positioning strategy, brought to life through the brand's manifesto.
