Later, the challenge in the investment campaign was to demystify expert jargon and bring the topic closer to people's everyday lives in a practical way, highlighting the importance of investing in the right place.
In these and other campaigns, such as those for Meal Cards and Corporate Benefits, the challenge has always been to foster closeness through a tone of voice that is uniquely Sicredi’s. Unlike other banks in Brazil and around the world, the Sicredi brand looks people in the eye, shakes hands, and warmly embraces its audience.
